Kerbed alloy wheels: a buyer spots them immediately and negotiates a lower price on the spot.
Are you preparing to sell your car, and do your alloy wheels bear the marks of three years of kerbs? This visual detail has a greater impact on the final price than most sellers anticipate. Here are the real figures, the trade-offs to consider, and what you could have avoided from the outset.
What kerbed alloy wheels really cost you at resale
On a mainstream vehicle (B or C segment), a private buyer will invariably spot alloy wheel scratches during the inspection. A used car dealer, meanwhile, will price them to the penny and deduct them from their part-exchange offer.
- Depreciation observed in private sales: £150 to £400 depending on the condition of all four alloy wheels and the model's market value.
- Part-exchange by a dealer: depreciation is systematic and often higher, ranging from £300 to £600 on a £15,000 vehicle, as the reseller factors the refurbishment cost into their margin.
- On a premium segment vehicle (18- to 20-inch alloy wheels): the depreciation climbs to between £500 and £1,000, particularly on Audi, BMW or Alfa Romeo models, where the condition of the alloy wheels is an explicit buying criterion.
These figures are observed ranges, not theoretical maximums. A savvy buyer can stack depreciations if there are other points to negotiate.
Refurbishing before selling: is it worth it?
Refurbishing a scratched aluminium alloy wheel at a specialist bodyshop costs between £80 and £150 per wheel, or £320 to £600 for a full set. At that price, the return on investment depends on the target sale price:
| Vehicle sale price | Estimated depreciation for kerbed alloy wheels | Refurbishment cost for 4 alloy wheels | Gain net moyen |
|---|---|---|---|
| Moins de 8 000 EUR | 150 – 250 EUR | 320 – 500 EUR | Negative or neutral |
| 8 000 – 18 000 EUR | 250 – 500 EUR | 320 – 500 EUR | Variable — to be calculated on a case-by-case basis |
| Plus de 18 000 EUR | 400 – 1 000 EUR | 400 – 600 EUR | Souvent positif |
Practical conclusion: below £8,000 in sale price, refurbishing the alloy wheels before selling often costs more than the depreciation incurred. On a high-value or recent vehicle, the exercise is worthwhile provided you get competing quotes from different bodyshops.
Selling as-is with full transparency remains a valid option if the depreciation is factored in from the moment the price is set. The common mistake is to set a full market price without accounting for the alloy wheels, then face negotiation at the end of the viewing.
The option most sellers wish they had taken at the time of purchase
A set of four AlloyGator alloy wheel protectors, fitted at the time of purchase, costs approximately £99 in labour for the fitting (duration: around one hour at a network approved fitter). The profile, slipped between the tyre and the rim edge, absorbs kerb contact without damaging the aluminium.
Spread over three or four years of ownership, this cost is far lower than even the smallest observed depreciation. The alloy wheel protectors remain in place at resale, which provides a concrete selling point: the rim edge is intact and no refurbishment is required.
FAQ
Does a kerbed alloy wheel genuinely reduce the official guide price?
Valuation guides assess a vehicle in standard condition. Alloy wheel rim scratches fall under exterior condition criteria: a reduced valuation or an explicit depreciation is applied during a professional part-exchange. On online valuations aimed at private buyers, it is the end buyer who imposes the markdown during negotiation.
Can a wheel protector be fitted to a car already in use?
Yes, AlloyGator fitting does not require the vehicle to be new. It can be carried out at any time by a professional in our network, in approximately one hour per vehicle. If the alloy wheels already show light scratches, the protection simply prevents further damage — it does not repair existing damage.
Does the alloy wheel protector stay on when the vehicle is resold?
Yes. The profile is permanently secured between the tyre and the alloy wheel. It is transferred with the vehicle and can even serve as a selling point: the buyer knows that the wheel rim has been protected since fitting. It is only removed when tyres or alloy wheels are changed.
Further reading
- Selling your car: pristine alloy wheels make all the difference
- How much does alloy wheel protection cost? Prices compared 2026
- Diamond-cut alloy wheels: why refurbishment costs so much
- Company Car: Who Pays for Kerbed Alloy Wheels?
Further reading