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Scratched alloy wheel: repair or protect? Prices compared

July 24, 2026 83

Rim repair vs. rim protection: two options, two very different price tags — here are the real-world costs to help you make the right decision.

A scuffed alloy wheel is often the result of a poorly judged parallel park or a slightly raised kerb. The immediate instinct is to call a bodyshop. Yet before reaching for your card, it is worth comparing the cost of a one-off repair against that of a set of alloy wheel protectors fitted once and for all. The break-even point between the two scenarios is reached sooner than you might think.

Scuffed alloy wheel repair: what workshops really charge

Prices vary depending on the depth of the scratch, the rim diameter and the type of finish (standard paint, polishing, powder coating). Based on quotes recorded in France in 2024:

  • Surface scratch (paint scuff): €60 to €90 per wheel
  • Medium scratch (metal exposed, damaged edge): €100 to €180 per wheel
  • Kerb damage + deep scratch: €180 to €350 per wheel, or more on larger sizes
  • Average vehicle downtime: 1 to 3 working days

These prices exclude tyre removal and refitting, which is sometimes charged separately (€20 to €40 per wheel). On a vehicle fitted with 18- or 19-inch alloy wheels, the average bill for two damaged wheels easily exceeds €300. And a repair offers no guarantee against the next kerbing incident.

How much does an AlloyGator alloy wheel protector cost?

An AlloyGator set includes four protectors and the complete fitting kit. The retail price of a set is around €60 to €80 depending on the colour chosen — to which you add the labour cost of a network approved fitter, approximately €99 for a full fitting on all four wheels, completed in under an hour.

Total cost, fully fitted: approximately €160 to €180, for protection that continuously covers all four wheel edges — no bodyshop appointment, no vehicle downtime.

Scenario Estimated cost Vehicle downtime
Repair of 1 wheel (medium scratch) 100 – 180 € 1 to 3 days
Repair of 2 wheels (typical kerbing incident) 200 – 360 € 1 to 3 days
AlloyGator set fitted (4 wheels) 160 – 180 € 1 hour

The break-even point: from the very first kerbing avoided

The maths is straightforward. A single kerbing incident affecting two wheels — a common scenario when parallel parking — costs between €200 and €360 to repair. A complete set of alloy wheel protectors comes to €160–€180 all in. The break-even point is reached before the second incident even occurs.

Over a three-to-five-year ownership period, most urban drivers experience two to four minor kerbing incidents. The financial difference then becomes significant: €400 to €700 in repairs avoided for an initial investment of under €180.

For owners of BMW alloy wheels or for Audi alloy wheels — often with a gloss or diamond-cut finish — repairing a damaged alloy wheel frequently requires specialist polishing, pushing the bill towards the higher end of the range. The same applies to vehicles Alfa Romeo with bespoke alloy wheels: the replacement part alone can exceed €300 per wheel.

FAQ

Does a wheel protector prevent any future repair?

No. The AlloyGator profile is fitted between the tyre sidewall and the wheel edge without any permanent adhesive. It is fully removable: if a deep repair is still required following a severe impact, simply remove the wheel protector, have the wheel repaired, then refit the profile. The protector is not an obstacle — it simply reduces the number of situations where a repair becomes unavoidable.

Does the price of alloy wheel protectors vary by diameter?

The AlloyGator set price is the same regardless of wheel size (from 13 to 22 inches). However, when it comes to repairs, diameter directly affects cost: a 20-inch wheel costs 20 to 40% more to restore than a 16-inch wheel, for the same depth of scratch, due to the larger surface area and additional labour time involved.

How do I choose the colour of my wheel protector?

AlloyGator offers an online simulator that lets you visualise how the protector will look on your vehicle before you order. The available colours (black, silver, red, blue, yellow, white…) allow you to match your bodywork or go for a bold contrast. All available accessories and colours can be browsed directly on the website. For fitting, simply book an appointment with a network approved fitter — allow under an hour, with no need to remove the wheels.

Once the wheel has been repaired, protect it with a alloy wheel protection for cars so you don't have to pay the same bill twice.

Further reading

Further reading

Alloy wheels: why they get damaged so quickly (and how to prevent it)
Simulate Compatible? Approved fitters
Set of 4 AlloyGator Ready to order? Set of 4 - Alloy wheel protectors Configure your colour, delivered within 24h. Configure